Copilot for Communications: A Crash Course
12x Participants | 4 hours
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Prompt: /imagine group of professionals standing around a giant jigsaw puzzle, in a hyper-realistic style, creating a sense of wonder
From research and persona development to content creation and campaign measurement—this 4-hour workshop ensures your team is aligned, confident, and ready to maximize Copilot’s potential
Powered by AI specialists who have worked with:
Bianca Shead
Senior Director of Marketing and Communications - The Nature Conservancy
The session with Edifai exceeded our expectations. It’s engaging and informative and we all came away feeling more confident about using Microsoft Copilot in our daily jobs, and enthused about the opportunities that lie ahead.
Absolutely loved it!
As a result of this programme:
95% of participants
Believe the course has directly impacted their productivity
3.3 hours per week
Average amount of hours saved by participants per week by using Copilot
100% of participants
Are more confident to use MS Copilot for communication tasks
This programme is for you if:
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You know that you need to use AI to unlock new value for your clients but not sure where to start
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You have started using AI in a basic way, but know there is a lot more potential
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Your agency needs strategic alignment about the applications or responsible, ethical AI
What you’ll learn
In this half day workshop, we will:
Be able to confidently use Microsoft Copilot for marketing and communication tasks including creating target personas, writing copy, generating images and measuring campaign effectiveness.
Learn time-saving hacks and practical frameworks for immediate use
Identify and mitigate risks associated with Generative AI in communications
Identify ways to integrate Copilot into existing team workflows and processes
Develop an action plan to advocate for Generative AI within the broader business
Duration
4hours
Delivery
Virtual
Participants
Up to 12
Programme breakdown
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We’ll begin the session with introductions and set clear expectations for how participants will start using Copilot to to do things better, faster and with more confidence.
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A broad introduction to the AI landscape, highlighting its potential applications in communications and PR, along with exciting case studies to identify the possibilities of using Copilot.
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Participants identify specific communication tasks where they can start using Copilot to automate or augment their workflows.
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Learn how to use Bing as a research assistant to analyse market insights and develop audience personas. Discover the latest industry trends and use them to build an effective communications plan.
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Master the art of creating engaging content with Copilot in Microsoft 365—whether it’s text, images, or infographics. We’ll introduce frameworks that ensure you get the most out of Copilot, rather than just generating white noise. We’ll also delve into ethical considerations, including IP ownership and bias.
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Explore how Copilot in Excel can draw insights and provide recommendations based on raw data from your campaigns or website activity. Using the SMART methodology, we’ll guide you through how to set up and analyze data, using this powerful assistant.
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Engage in a group discussion reflecting on your experiences and collaboratively develop an action plan for fostering a culture of AI curiosity and integrating Copilot into your existing processes to supercharge communications.
Why Edifai
Built by a team of experienced experts, our cutting edge programmes will give your team the tools and knowledge they need to start immediately benefiting from AI
Tailored to you and your business
Our solutions are specifically customised to you, your needs and your organisation
Practical, useful learning
Our cohort based learning makes it simple for participants to connect with experts, develop a shared understanding, hold each other accountable and build a powerful sense of community
Thrive together as a team
“There’s a lot of discourse around AI being a threat to communication and PR, but this course clearly outlined why we should be excited by AI rather than see it as a threat.
Meet the experts
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Jeremiah Johnson
Facilitator
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Jeremiah is a software developer who specialises in productivity applications to reduce the friction between tech and productivity. -
Katie Roden
Facilitator
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Katie Roden has over 30 years' experience in marketing, content creation, publishing, fan engagement and digital transformation, with high-profiles brands across multiple sectors. -
Josefin Ittichai
Subject Matter Expert
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Josefin works with digital & emerging technology transformation and learning programmes spanning across all business functions
The Coteam connection
Edifai is a part of the Coteam group, and uses their tried and tested methodology for creating fun, engaging and extremely impactful learning.
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